Rise x Google Executive Growth Summit: Session 3

SESSION 3: PERFORMANCE

They don’t call us the media agency even your CFO can get behind for nothing. Our third and final session from the Rise + Google Executive Growth Summit shows us how to make ALL media accountable for business outcomes. Rise’s Ashmita Chatterjee, Group VP of Client Services, and Josh Tan, Senior Director of Media Strategy, provide a roadmap of measurement solutions to validate and optimize media performance across the brand-to-demand spectrum. From real-time reporting with Connex® to advanced analytics like Media Mix Modeling, this session closes the loop so brands can view marketing as an investment, not a cost center.

Dan Ripes, Group VP of Client Experience at Rise is back to chat advanced analytics with Brian Pugh, Director of Media & Customer Engagement at Meijer, the regional grocery superstore. Connecting Meijer’s in-store sales, where over 80% of transactions occur, to their omnichannel media efforts is no small feat. They explore how Rise’s data-driven measurement solutions helped Meijer correlate media impact with bottom-line sales and ensured full internal buy-in on marketing efforts.

VIDEO

Hear what real Rise clients learned at the Rise + Google Executive Growth Summit. From their main takeaways and action plans to things they weren’t expecting, watch below for firsthand experiences of the day’s events. We promise it is about much more than AI!