Rise x Google Executive Growth Summit: Session 1

SESSION 1: PEOPLE + PASSIONS

Our first session from the Rise x Google Executive Growth Summit, featuring Dean Ferenac, SVP of Consumer Engagement at Rise, and Darren Pan, Global Product Lead for YouTube, unlocks a whole new approach to connecting with and reaching your audience. Dean explores how to fully architect the audience decision journey using Rise’s Connections Planning solution and resilient household data for a telescopic view into an audience and their passions. Darren matches those passions within the vast Google ecosystem, sharing how YouTube and its TV-like solutions create stronger audience connections.

Rise’s Dan Ripes, Group VP of Client Experience, and Keisha Hooks, VP of Experience Design sit down with Jaci Volles, CMO of Jelmar, to dig into what Connections Planning unlocked for the large household cleaning products brand that offers CLR Brands and Tarn-X cleaning products. Armed with unexpected audience insights and passions, Volles shares how the Rise team helped Jelmar implement a comprehensive, people-first, and gainful omnichannel media strategy that included target audience learnings they never expected! 

Hear what real Rise clients learned at the Rise + Google Executive Growth Summit. From their main takeaways and action plans to things they weren’t expecting, watch below for firsthand experiences of the day’s events. We promise it is about much more than AI!