Rise Partnerships: 2024 Year in Review
As 2024 comes to a close, we’re taking a moment to reflect on an extraordinary year for Rise Partnerships. From new collaborations to major achievements, this year has been filled with impactful milestones that have shaped our journey and the future of our industry!
The year flew by, marked by incredible highlights, including a successful Google Executive Summit, meaningful engagement with 35+ partners through our cross-office Lunch & Learns, and the honor of winning a prestigious Microsoft Agency Award. These accomplishments are a testament to the strength of our partnerships and the collaborative efforts of our dedicated team.
2024 Partner Events: What We Learned (& Hosted)
Our team stays ahead of industry trends by actively engaging in partner conferences, keeping us well-informed and on the cutting edge. Here’s a quick recap of the key takeaways from each summit.
Google Marketing Live:
At Google Marketing Live, the spotlight was on groundbreaking AI-driven tools designed to revolutionize creative processes, enabling marketers to generate highly personalized and engaging ad content with unprecedented efficiency. This innovation promises to transform how brands connect with their audiences through more dynamic and tailored advertising experiences.
iPX Conference:
Our affiliate and creator marketing platform partner, impact.com, announced several product updates at their annual conference, iPX. These include Creator 1.5, now using AI for automated outreach and the launch of Advocate, a scalable and configurable customer referral solution driving very effective CPAs.
Meta Performance Summit:
At the Meta Performance Summit, the significance of customer signals for automation was emphasized. Meta shared the rollout of an advanced AI ads creation tool, highlighting the profound impact of automated targeting and uncovering 50% of hidden consumer interests.
TikTok World 2024:
TikTok World 2024 introduced new features and trends, focusing on maximizing Return on Creative and creating engaging brand moments. Rise is also participating in their recently launched TikTok Media Buying Certification program.
Cannes Lions 2024:
Rise and Quad attended the Cannes Lions International Festival of Creativity, where our team engaged in high-level discussions on business transformation, digital innovation, and the evolving landscape of creative marketing. We explored emerging trends, networked with industry leaders, and exchanged insights on how to drive impactful results in an increasingly competitive market.
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Rise x Google Executive Growth Summit:
Rise and Google hosted an Executive Growth Summit at Google's Chicago office where Rise, Google, and our client brands took attendees through an omnichannel journey on how to best address today’s marketing challenges.
Check out the recordings and recaps below in our three-part Brand to Demand Accountability Series:
Wait, there's more. Here's what brands like Valvoline, Nielsen-Massey Vanillas, and InnovAge had to say about the Rise x Google event:
Partnership Highlights
Rise is honored to be named Performance Partner of the Year at the 2024 Microsoft Advertising Agency Awards. Through our strategic partnership with Microsoft, we executed several PMAX campaigns and utilized AI-driven tools like Co-Pilot, driving significant improvements in ROI and campaign effectiveness for our clients.
We were selected as one of the five agencies to receive the Snapchat Advanced Partner badge! This recognition not only reflects our expertise in Snapchat marketing but our unwavering commitment to providing cutting-edge solutions for our clients through our partnerships.
As CTV and Smart TV advertising continues to grow exponentially, so has our focus on key partnerships in this space. Our collaboration with Roku, which leads the North American CTV device market with a 48% share, and The Trade Desk enables us to provide our clients with advanced strategies and optimized pricing tailored for the booming streaming landscape.
I was honored to participate in a panel discussing live sports and premium CTV at Wrigley Field, hosted by the The Trade Desk! The Friendly Confines were the perfect place to connect, learn, and cheers to what’s to come with streaming and more.
With a long-standing focus on commerce, we helped pioneer the retail media landscape, being among the first three agencies in the Amazon Agency Partnership program. Since then, we’ve expanded our partnerships to include major networks such as Target, Home Depot, Kohl’s, Walgreens, and Kroger. Most recently, our certification with Instacart has enhanced our capabilities and the results we deliver for our clients.
Rise upheld its top-tier partner statuses with Google, Meta, and Microsoft. These designations enable us to be at the forefront of trends and have access to innovative tools, product roadmaps, alpha/beta testing, and exclusive events, driving significant growth for our clients.
During our 2024 Predictions series we sat down with impact.com, Meta, Google, and The Trade Desk to find out what they predicted 2024 would bring. Spoiler alert: Most of their predictions came true!
We launched a strategic partnership with Jounce Media this year, enhancing our commitment to transparent media performance. With direct access to oversight of the open internet's ad buying game, we can now navigate over 1.5 million sites, apps, and CTV more effectively.
Return to Office with Partner Lunch & Learns
We’ve been lunching while learning with the help of our partners! Rise Partnerships has curated a dynamic series of partner led, Lunch & Learn sessions across our offices in Chicago, Mexico City, and Buenos Aires, aimed at driving continuous learning and innovation within our team. With over two dozen sessions featuring platforms such as Snapchat, TikTok, Yelp, Google, the Trade Desk and Microsoft as well as media, creative, audience, and measurement solution providers like LoopMe, Invoca, Jounce, Zeta, Captiv8, Teads, Simpli.fi and Dstillery, we’re grateful to our partners for keeping us abreast of the latest developments in the ever-evolving media landscape.
2024 will be a year Rise and our trusted partners will never forget. Want to learn more about how partnerships are pushing the media industry forward? Contact us today!