Brand to Demand Accountability: Session 1

Bridging the gap between brand awareness to demand generation is crucial for driving long-term business growth and meaningful consumer connections. Rise addressed this challenge over three live sessions during our Rise x Google Executive Growth Summit. While we can’t spill all the details from Google — snitches get stitches — we're excited to shine the spotlight on Rise and our holistic media strategy!  

Session 1

MEDIA’S MEET CUTE + JELMAR CASE STUDY

 

In our first session, Dean Ferenac, SVP of Consumer Engagement at Rise unlocks a whole new approach to connecting with and reaching your audience. He explores how to fully architect the audience decision journey using Rise’s Connections Planning solution and resilient household data for a telescopic view into an audience and their passions.

 

Rise’s Dan Ripes, Group VP of Client Experience, and Keisha Hooks, VP of Experience Design sit down with Jaci Volles, CMO of Jelmar. They dig into what Connections Planning unlocked for the large household cleaning products brand that offers CLR Brands and Tarn-X cleaning products. Armed with unexpected audience insights and passions, Volles shares how the Rise team helped Jelmar implement a comprehensive, people-first, and gainful omnichannel media strategy that included target audience learnings they never expected!

Hear what real Rise clients learned at the Rise + Google Executive Growth Summit. From their main takeaways and action plans to things they weren’t expecting, watch below for firsthand experiences of the day’s events. We promise it is about much more than AI!