Questions Connex Answers: Part 1
Since we opened our doors in 2004, Rise has been committed to driving results for our clients through data-driven storytelling. Since then (nearly 20 years later!), we’ve seen the data landscape become increasingly complex— which is why we built Connex®, our proprietary media optimization platform that gathers and analyzes data in real time. Its ability to provide granular, cross-channel insights on demand makes it an incredible asset to everyone from your brand’s marketing team, all the way up to the CMO.
Got a question for Connex? Here’s some highlights of the kinds of questions it can answer, whether you’re interested in high-level executive insights, or you’re in charge of the day-to-day campaign executions that set your marketing strategy into motion:
We’ve gathered four commonly-asked questions Connex can answer for digital marketers, and explored how this platform can help you work— and rest!— that much easier.
Four Common Marketing Questions That Connex Can Answer
Q: My brand is running a full-funnel campaign to increase our marketing efficiency. How does Connex help me review the performance of my strategy?
A: The ‘magic’ of Connex is that it can provide a completely holistic, cross-channel view of the campaigns you’re running, thanks to our highly-coveted Cross-Channel Insights. This view gives you an accurate pulse on the performance of any full-funnel strategy you’re using, with the flexibility to analyze custom reports based on the KPIs that matter most to you.
Q: My brand targets a variety of audience segments in order to engage both new and existing customers. How can I see which audience segments are performing best across the lifetime of the campaigns I run?
A: Especially considering recent audience-centric shifts in digital marketing, it’s crucial to have a way to easily determine which audiences are proving most valuable for a variety of different actions and behaviors, including driving product purchases. Once again, the Cross-Channel Insights view is here to save the day: It has a customizable reporting capability that enables you to compare audience segments and how they’re driving your most important KPIs.
Q: With today’s emphasis on first-party data, my brand wants to make sure we’re using our proprietary CRM data to the fullest extent. How does Connex optimize this type of data?
A: First-party data is an invaluable resource for brands, and CRM data is one facet of this data goldmine. Because it speaks directly to who your audience is, where they’re interacting with your brand, and how they’re engaging, being able to factor this information into your digital media performance can truly take your analyses and optimizations to the next level. Fear not— our powerful platform allows our clients' first-party data to enhance their understanding of marketing campaign performance on a daily basis.
Q: My brand is running a paid social campaign with several different sets of creative, and we want to know how each set is resonating with our audience. How can Connex help me understand how creative is performing?
A: From Instagram to Pinterest to Snapchat, social media users are inundated with a variety of ads and ad types that will resonate differently depending on the context and environment. Connex’s Paid Social Insights gives you a view of which exact creative is taking the crown in terms of CPM, CPC, CTR, and more— and which creatives might be driving up costs. Knowing which creatives get you the most bang for your buck will help you spend more in the places where you’re seeing better results, and reduce spend elsewhere.
Have a Question? Connex Can Answer.
Driving long-term growth and future-proofing your marketing strategy for whatever lies ahead in digital marketing requires speedy answers to the strategic questions that will impact your brand goals. Whether you’re tasked with executing campaigns and gathering data day-to-day, or you’re a CMO sculpting the greater direction of your brand, Connex is here to answer your most important questions— right when it matters most.
Ready to meet your newest digital colleague? Contact our Connex experts today!