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The Lead Gen Marketer's Guide to Affiliate

Affiliate marketing is a unique channel wherein brands can increase leads by commissioning digital partners to promote their business. For lead gen brands, content marketing is commonly used as the bait in affiliate; when a qualified sales lead downloads your PDF through a partner’s site, for example, you pay an agreed-upon fee to the partner.

With the right strategy, affiliate marketing can be an effective tactic for lead gen brands to increase leads and boost sales team performance. Whether you're launching a new campaign or looking to optimize an existing strategy, use this guide to:

  • Check that your account is built for success
  • Learn about ongoing optimizations for better results
  • Get a framework for proving incrementality through affiliate

Download the guide and reach out to Rise with any questions you have about driving more results with your lead gen digital marketing program.

About Rise

Rise, a Quad agency, is a full-service, omnichannel media agency that provides strategic solutions for brands to valuably connect with their audiences.

Specializing in media, customer experience, and analytics, Rise helps clients seamlessly navigate both brand and demand, driving consumer connections and tying all media to a direct business outcome. Powered by approximately 500 people who globally support over $1 billion in media, Rise serves brands across all industries including retail, direct-to-consumer, consumer packaged goods, healthcare, and financial services.

As part of Quad, a global marketing experience company, Rise leverages a proprietary tech and data stack that provides brands with a telescopic view into the media touchpoints that change behavior and can transparently optimize their marketing spend to drive business growth.

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Download the Guide