Predictions 2024: Larry Unveils the Future of Digital Marketing

I'm thrilled to be part of our 2024 Prediction Series. I hope the predictions we gathered from industry giants such as Google, Meta, The Trade Desk, and Impact, along with industry experts from our talented teams at Rise, start a discussion and help inform marketers of what’s to come. 

Looking to gain more insights? Watch my predictions video below or give the recap a read!

Prediction #1 

Change Is the Only Constant

As I started to think about my digital marketing predictions for 2024, I couldn’t help but think about all of the change that we are going to face in the coming year. In the fast-paced world of digital marketing, change is the only constant. From bidding farewell to cookies and IP addresses to constantly finding new ways to prove our campaigns’ efficacy with data, we find ourselves at the forefront of an era where change management is the key to success. 

Why do changes often falter? Lack of active sponsorship and unaware teams. By working together and fostering active awareness, we can brace ourselves for whatever challenges 2024 throws our way.

Amidst these changes, a silver lining emerges – a shift towards a storytelling-centric approach. With less singular emphasis on bottom-of-the-funnel metrics, marketers can now focus on crafting narratives that captivate audiences. The evolving marketing landscape presents an opportunity to deepen relationships with our customers, tell captivating brand stories, and prove the magic of marketing on a deeper level. 

Prediction #2

Strategic Content Without Limits

2024 will be the era of unlimited content, fueled by artificial intelligence. In this sea of content, the importance of captivating creative assets cannot be overstated. From ads to landing pages and website experiences, every interaction counts. 

The abundance of content demands a strategic approach. How do we stand out in this overwhelming sea of sameness? By focusing on what we can control: budgeting, forecasting media spends, effective brand storytelling, and impeccable creative assets.

Focusing on input-ready data – the readiness framework for organizing data that alters platform performance – to master the automation and AI within the platforms we use daily will be our ticket to delivering a differentiated brand story that resonates with our audience. Data and trends will be our guiding lights as we navigate the sea of unlimited content. 

One more thing. I can't share a prediction about unlimited content without specifically mentioning short-form video. Instagram Reels, YouTube Shorts, TikTok, Snapchat – these features are grabbing our collective attention across all platforms. The rise of short-form videos across platforms is a trend we can't afford to ignore – it's time to ensure our creative storytelling aligns seamlessly with this captivating format and create content that keeps up with demand.

Driving Growth in 2024

2024 might be a year or change, but it’s also a year of opportunity. Let's embrace the challenge, master the art of storytelling, control the narrative, and ride the waves of trends with a data-driven approach. Here's to growth, innovation, and the exciting journey ahead. Contact us today to get started!