Is TikTok relevant to your brand?

If you’re hearing a lot about the new app TikTok (but aren’t quite sure yet what it is), you’re not alone. The app currently boasts over 500 million users and has been rolling out new advertising options over the last few months. Allocating or shifting budget to a new social medium is a big decision, so this guide aims to position you in a confident stance to make that choice for your brand. We’ll go over these questions:

• What is TikTok?
• How is it relevant to my consumers?
• How is it relevant to my brand?

What is TikTok?

In this case, not the 2009 Kesha bop. Launched in 2017 in the US, TikTok is an app with many of the same features as other social mediums: the ability to create content in a guided forum, a scrolling feed, and an interactive community with the ability to “follow” each other.

On TikTok, content is exclusively in video form, typically under 15 seconds. The videos loop and more often than not include lip-syncing—to a popular song, a movie quote, or even another user’s recorded audio.

Similar to the content of now-defunct Vine, the videos are frequently reposted on other social mediums such as Twitter and Instagram.

How is it relevant to my consumers?

If your consumers are between the ages of 12-25, there’s a good chance they’re TikTok users. The app’s growth is pacing faster than all other social mediums in 2019, and the average user spends 52 minutes per day on the app. That’s a lot of screen time, and a huge opportunity for your brand to boost impressions.

How is it relevant to my brand?

Depending on your brand’s industry, TikTok could be anywhere from irrelevant to essential. Here’s a quick check on whether or not you should invest in this new app:

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For more information on TikTok advertising, or if you’d like to see your brand on the app, contact us.