Crafting Industry-Specific Connections Through Audience Passions

Building meaningful connections with your audience is more crucial than ever. At Rise, we recognize that true engagement goes beyond surface-level interactions. Our approach is rooted in understanding the core elements that drive consumer behavior—people, passions, persuasion, and performance. By focusing on these key areas, with a special emphasis on passions, we tailor our strategies to resonate deeply with your audience across different verticals. This ensures that your brand not only reaches the right people but also connects with them in ways that matter most, whether in life or media.

Data-Driven Precision: Reaching Real People

Our approach to creating authentic connections begins with data. Leveraging Quad’s extensive household data, which covers 90% of U.S. households, we can map these to specific passions and interests. Our data stack is uniquely resilient to the challenges of privacy prioritization and ID deprecation, allowing us to minimize tech taxes and maximize working media dollars.

However, it’s not just about reaching people—it’s about connecting with them in meaningful ways by identifying their passions in life and in media. We craft our media plans using both market growth and personal lenses to build deeper connections between brands and their audiences. 

To do this, we identify things like:

• The social media platforms and other channels they spend the most time on

• The purchases they already make and are most likely to make in the future

• Their affinity for different technologies

• Their priorities and preferences regarding social issues

  …and more.

Unlocking Passions Across Verticals

At Rise, we recognize that every vertical has distinct audiences with unique passions. Our audience targeting approach is never one-size-fits-all; instead, it’s carefully tailored to align with the specific needs and behaviors of your customers:

Health Passions

When targeting consumers with health passions, our strategy focuses on aligning with the lifestyle choices and wellness goals of consumers. By pinpointing key moments when they are most receptive, we empower health brands to deliver impactful messages that foster engagement and build loyalty.

Retail Passions

Understanding the needs for convenience and value is key to connecting with retail consumers. We identify the passions that drive their shopping behaviors, helping retail brands forge meaningful relationships with their audiences.

Finance Passions

Engaging finance customers requires a deep understanding of their financial goals and behaviors. We leverage our data to identify the precise moments when they are most likely to respond to financial messaging, ensuring that your brand’s message resonates.

DTC Passions

For direct-to-consumer (DTC) brands, success hinges on understanding consumer consumption patterns. Our data-driven approach allows us to identify the channels and content that resonate most with DTC audiences, ensuring that your marketing efforts are as effective as possible.

Tailoring Media Plans

Central to our connections planning strategy is pinpointing when your audience is most receptive to your message. Our proprietary Audience Builder enhances your reach by connecting with customers through the most effective channels tailored to their passions. Context is crucial; delivering contextually relevant messages can significantly boost brand recall, sales, and engagement. We leverage data to identify the moments when your audience is most emotionally engaged, ensuring that our marketing efforts are timed perfectly for maximum impact.

With this insight, we select the channels that best reach your audience at these key moments. This approach guides our creative process, aligning our messaging with your audience’s media consumption patterns. By delivering messages at the optimal times, we ensure they are both impactful and timely.

Rise Provides Scale without Sacrifice

At Rise, we focus on delivering results without compromising on quality. Our approach ensures that every interaction is a valuable brand experience, and every dollar spent contributes to measurable business outcomes. Contact us today to learn how we can help you engage with your audience’s passions and build stronger connections.