Cross-Channel Insights, All In One Place

Let’s address the elephant in the room, in this case, several large elephants stomping around in a room full of marketers. What are those elephants, you may ask? They are the siloed data sources that we all work with, but don't usually know what to do with on a daily basis.

Marketers often struggle to gain meaningful insights from their data because of the many specialized and siloed marketing platforms out there. This makes it inherently difficult to efficiently report on and optimize channel specific media performance, let alone results across channels. 

Rise's Innovation team has been evolving our media optimization platform, Connex®, to tackle this challenge head on. Below you'll hear from Noah Ralston, Product Manager on the Connex team, as he dissects one of Connex's most beneficial tools – Cross-channel Insights.

Cross-Channel Dashboard, Chart, and Data

Noah shares the two main ways that Connex Cross-channel Insights help brands break down the siloes while also sorting through what to do next:

1. Transparent cross-channel insights, at any level of detail

Deep dive into the process of bringing all valuable marketing data into Connex allowing marketers to focus on optimizing their media dollars across all digital channels at the level of granularity they need.

Connex now brings all your cross-channel data and insights into one place, giving you the flexibility to dig as deep as you want.

For example, you can easily segment performance by audience or filter campaigns by market. Connex allows you to compare KPIs, ads, audiences, and tactics side by side, all in one view. Or, if you prefer a high-level overview, you can see year-over-year ROAS for all your channels, with the option to dive deeper into specifics like campaign names.

So, what are cross-channel insights exactly? Simply put, Connex collects all your essential marketing data in one unified platform, enabling you to optimize your media spend across all digital channels with a level of customization that suits your needs.

Pulling this off wasn’t simple. Connex’s data engineering team worked closely with various marketing APIs and platforms, ensuring a seamless data flow. Meanwhile, our QA team ran rigorous tests to make sure the data is not only accurate but also actionable for our users.

2. Customizable, Dynamic Displays

Explore a multitude of applications and use cases that demonstrate how marketers can utilize cross-channel insights to showcase exactly what their brand needs, aligning with their bottom line.

Connex has the capacity to provide all the data views, segments, and filters you could ever want. Most importantly, though, it can be adjusted to only show exactly what your brand needs based on your bottom line and where investing dollars will be most impactful to your goals. 

Making this happen required a balancing act between distilling each platform’s unique metrics, all while not oversimplifying the complexities of each channel. Here’s an example: If you want to view CTR as a metric for a new cross-channel creative test, go ahead and add it. If you don't need to see Reach for an evergreen cross-channel campaign, simply hide it. This level of control and customization keeps users in the driver's seat, ensuring Connex is finely tuned to the heartbeat of their brand. It also empowers teams to drive growth in a manner that aligns with how they think and work.

Simply put, Connex is able to fine tune to the heartbeat of your brand and drive growth, in a way that’s molded to how your teams think and work.  

3. Alerts that enable quick action

What is a Cross-channel Connex Alert? Check out the below three examples:

Cross-Channel Strategy, Made Easy with Connex

Marketers who can execute in a cross-channel environment — and who can take real-time actions like accurately assessing performance and shifting media tactics as needed — will be future-proofed for whatever lies ahead. From detailed insights, to customization, to real-time alerts, the Connex cross-channel expansion gives you complete control over your growth decisions.  Ready to evolve your cross-channel approach with Connex? Contact us today!