CommerceNext 2022 Recap: Maximizing your Retail Media Dollars with Data and Insights
Rise Interactive is honored to have been a sponsor for CommerceNext 2022, which took place at the New York Hilton Midtown from June 21-22. This year’s theme, “Seizing the Next Wave of Growth”, boasted keynote speakers and breakout sessions that covered everything from scaling marketing for growth to unique eCommerce experiences. As a part of this event, Rise's VP of Media Strategy, Justin Garvin presented on the "Optimizing Core Marketing Strategies" track during these sessions.
He kicked things off with this word cloud of retail media buzzwords— yes, there are a lot of them! There's one thing they all have in common though: They're all used to talk about the same concepts— all ways to help marketers understand the true value of their digital spend.
Justin’s presentation, “Maximizing your Retail Media Dollars with Data and Insights”, provided timely insights into how to understand your retail media digital spend value through granular data analysis. While these concepts can be customized depending on what media channel and platform you’re on, Justin focused on the biggest commerce engine, Amazon.
The digital landscape is becoming increasingly more complex. Besides zero-party data and walled gardens taking foot in the digital marketing world, the sheer size and mass of retail media ecosystems are rapidly growing.
Take, for example, Amazon: Even within their own platform, ad formatting continues to expand and evolve. Between sponsored posts, organic search and Amazon DSP, there is no end to the touchpoints we’re expected to wrangle as marketers.
3 Ways to Better Understand Your Retail Media Investments
Equipped with these lessons, attendees were also able to visit us in the Discovery Lounge between their sessions. We came more than ready to discuss our Connex® technology with all who stopped by our table (hint: you can use Connex to get a full night’s sleep by reading this blog), and one lucky winner went home with their own YETI cooler as a result of our raffle.
We’re thrilled to have been part of such a successful event— and we’re looking forward to the next one!