3 Steps to Creating an Impactful B2B Email Marketing Strategy
The marketing world is redefining itself and as these changes continue, B2B marketers are faced with new challenges. So, how do we keep growing our businesses in these uncharted waters? And, how can we improve our strategy to keep on being top-of-mind to our prospects?
Nowadays, there are many channels in which we can find our target audience and inform them of who we are, why we are different, and what services we provide; some of them spark more creative possibilities than others. But, let's talk about a less sexy channel: email. Email marketing has great potential to us B2B marketers when a well-thought-out strategy is put in place. But why is email marketing such an effective tool? It could be because our attention is on all things “work” when reading our emails, and because it's the place where we as professionals spend the most time. Think about it… how many hours do you spend in your inbox a day? Countless.
As a next step to creating an impactful email strategy, we recommend you read our blog, How to Prove Your Brand’s Value as the Price for Customer Consent Goes Up. In it, our CEO, Larry Fisher, and our Email Marketing Manager, Jay Kennedy, dive into consent and first-party data, two key factors in the creation of any successful email marketing program.